You’ve built your social media channels and posted content but now what? Without a solid digital and content strategy in place, many small/micro businesses struggle for followers and engagement. 

Without visual content, there is no strategy. 

Creating Video Content for your Digital Strategy

  • Defining your digital marketing goals
  • Understanding your digital channels and applications
  • Building a digital strategy
  • Creating a digital calendar and content creation plan
  • Which content to use
  • Thinking visually - incorporating video in your content strategy
  • Defining a video and photography strategy for social media and web content
  • Developing and producing video and other content tools
  • The importance of text
  • Monitoring results

Topics covered:

  • Creating user-made video and image content  - smartphone and cameras
  • Social sharing personal stories from happy/satisfied clients with Facebook Live, Instagram and Twitter
  • Building personas 
  • Branded content
  • Social media apps for video, photography, text and graphics, music
  • Repurposing content
  • Owned, Earned and Paid content
  • Content management systems, graphic design and video marketing tools
  • Video cheat sheet: making the most of your equipment and surroundings  - filming methods, stock footage, interviewing, telling a story, cameras and accessories, audio, lighting, text and graphics, editing, sharing
  • Copyright
Ginger Liu is an American British photographer, filmmaker and writer. As the founder of Ginger Media & Entertainment, she has promoted international arts and entertainment, business and tech clients from Los Angeles to London and has produced digital and social content for more than a decade. She holds a Master of Fine Arts in Photography and film and her work has featured in Portrait of Britain and Women Cinemakers and screened and exhibited around the globe.

Ginger Liu

Date: March 25th 2019
Time: registration 10.15am - start at 10.30am - 1pm
Venue: 59, Elgin Avenue, London W9 2DB

Network with like minded people light refreshments will be available

To attend this Free event you must reside in the borough of Westminster and we will need proof of address.

Please contact [email protected] for more details or to book your free place.